This Time, the Napkin Has Bullet Points

In 2015, I tried my hand at entrepreneurship.

I had all the makings of a founder—an idea, a laptop, a slightly overconfident swagger… and absolutely no plan.

I worked with consultants. But it was pre-COVID, and luck wasn’t exactly returning my calls. The market was tighter, tools were clunkier, and bootstrapping meant exactly that—tight boots and lots of strap marks.

Eventually, I did what many brave founders do.

I tapped out.

By the end of 2016, I was back in corporate life. With a steady salary, structured weekends, and an identity card that beeped at office gates. Safe, predictable, a little soul-numbing—but hey, the coffee was free.

Then came 2020 and the Covid tsunami.

Consulting started as a way to keep things simple. Just me, my skills, and zero ambitions of building anything bigger. I was wary of overextending—burnt fingers have a way of remembering fire. But I kept learning, delivering, and growing—quietly.

And now, here we are.

2024 gave me two things I couldn’t ignore:

• Friends who nudged, cheered, and gently bullied me into thinking bigger again.

• Clients who came with actual business. (A rare and beautiful breed.)

So yes, I’m diving in again. The second plunge.

But this time, the napkin has bullet points.

It’s still scribbled on the edge of a notebook, but the scribbles have structure. There’s a rough roadmap. Some real people beside me. And a clearer sense of why I’m doing this.

No illusions of overnight success. No delusions of blitzscaling.

Just quiet conviction, better preparation, and a tiny army of spreadsheets backing every decision.

To anyone who's walked away and wonders if it's worth coming back—maybe it is. You’re not starting from scratch. You’re starting from experience.

And if you’re curious about what we’re building—or just want to send better napkin templates—my DMs are open.