Case Study - Revving Up Performance with a Site Speed Overhaul

Overview

BrooksRunning (AU & NZ), the online storefront for the globally respected running gear brand, was starting to feel a little... sluggish. The site had great products and loyal customers, however with below optimal page load time, customers had trouble crossing the finishing line. And in the world of online shopping, it made all the difference.

To address this, our team embarked on a full-scale performance revamp. A combination of technical audits and UX analysis led to a clear roadmap for improvement. Having previously worked with the team on earlier digital projects, our team brought not only technical expertise but also a deep understanding of the brand’s tone, customer expectations, and ecommerce goals. This familiarity helped streamline decision-making, build trust, and ensure the updates aligned perfectly with Brooks’ broader digital strategy.

However, speed wasn’t the only priority. The relaunch introduced several customer-centric features to improve functionality and increase conversions:

• Related Products displayed on product pages to encourage browsing and upselling

• Kleber-powered address search, making checkout faster and more accurate

• Stacked Voucher capabilities, allowing customers to use multiple discount codes in a single transaction

• Support for complex promotional codes, enabling more flexible marketing campaigns and tailored offers

Together, these changes not only improved site performance but also created a more engaging and intuitive shopping journey. The result? Increased time on site, higher conversion rates, and a measurable improvement in customer satisfaction.

BrooksRunning now delivers the kind of seamless, high-performance ecommerce experience that reflects the energy and quality of the brand itself.

This project shows how thoughtful technical improvements—executed with the end-user in mind—can significantly enhance both performance and business outcomes.

BrooksRunning now runs leaner, loads faster, and delivers a digital experience worthy of the brand’s high-performance promise.

What we did